When it comes to budgeting for an event app—especially if it’s your first one—you may have to explain the value of the app to the people holding the purse strings. You know the app is going to provide a world of value to your attendees, but you may be struggling to put that value into words. So here are some key points to make sure your budget supervisor understands.

Event apps provide the conference organizer with a wealth of information that can be used to improve both this year’s event and future ones as well. By harvesting your conference app data, you can prevent problems at your current event and plan effectively so that next year’s conference is even better and more engaging for attendees. Here’s how to make it happen.